I am Alejandro Giacomelli, founder of Rituale.

Rituale was born from a conviction: convenience should not force us to sacrifice flavor, origin, or responsibility.

For years, I chose capsules for practicality, but I missed what makes a great coffee special: real nuances, balance, and a transparent story behind it.

I also began to worry about another reality: aluminum. In theory, it is recycled; in practice, too many capsules end up where they shouldn't.

We have grown accustomed to choosing coffee by "intensity," as if it were a synonym for quality. In the process, we lose the balance, the natural sweetness, and the clear notes that define a good coffee.

That is why Rituale was born: Nespresso® Original compatible capsules, specifically crafted with a precise roast for this format, resulting in a clean, balanced, and easy-to-enjoy cup.

Because coffee also reflects our choices, we present it in a 100% compostable and biodegradable capsule, designed to leave a smaller footprint on our planet.

Rituale is for those who value small daily luxuries: a break, a conversation, a personal gesture.

The same machine. A whole new level.

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